CrossFit taught the world how to move, and now through MetFix, Greg Glassman wants to teach them how to eat.
In this episode of “Run a Profitable Gym,” Chris Cooper sits down with Peter Shaw, former CrossFit flowmaster and current head of the MetFix Seminar Team.
The pair explore how MetFix is building on top of CrossFit rather than competing with it by shifting the focus from fitness alone to overall health.
Peter explains that MetFix emphasizes metabolic health education so trainers can confidently work with the 80% of people suffering from chronic disease.
The opportunity for gym owners is significant: MetFix adds a revenue stream, and it creates a pathway to attract clients who want to reverse diabetes, lose weight and get healthier.
Peter also discusses building relationships with medical professionals and positioning yourself as a health authority in your community.
Links
“Effect of Glucagon-Like Peptide-1 Deprescription …”
“Virta Health champions its nutrition therapy …”
MetFix Website
Gym Owners United
Book a Call
1:55 - Intro
3:42 - Fitness vs. health landscape
13:24 - MetFix and CrossFit
21:01 - Opportunity for gym owners
40:02 - Why choose MetFix?