Before Breakfast Second Cup: If you've got the aspirin
Nov 15, 2025
Discover how to make people recognize their needs before offering solutions. Laura shares the powerful aspirin/headache metaphor, illustrating the importance of highlighting real problems to motivate change. She provides insights on addressing common time challenges through practical advice. Examples from various professions show how to effectively point out specific issues. Plus, learn how this approach can benefit families and encourage better habits in kids. Honesty is key—help others notice their struggles without inventing needs.
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Make The Problem Visible
- People need to see the problem before they value your solution.
- Framing the pain makes customers receptive to your offer.
Show Customers The Pain You Solve
- Help customers identify specific struggles your product solves.
- Show concrete ways your offering will relieve those pains to increase uptake.
Time-Management As A Headache
- Laura describes her focus on helping people handle too much to do and no time for fun.
- She positions her podcast and books as remedies for that time-related pain.