
SportsPro Podcast
Darts is arrowing up on the Luke Littler wave so we spoke to PDC CEO Matt Porter
Mar 7, 2024
The podcast discusses the rise of young darts star Luke Littler and the 2023/24 World Darts Championship. PDC CEO Matt Porter talks about professionalizing darts and reaching new audiences. The conversation covers the business side of darts and the surge in interest in the sport.
40:24
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Quick takeaways
- The 2023/24 World Darts Championship final broke records in viewership, signaling darts' rising popularity on non-football platforms.
- The strategic focus of expanding darts globally, attracting new audiences, and developing young talents is revolutionizing the sport.
Deep dives
Evolution of Darts and Global Expansion
Darts has evolved from a pub game to a professional sport attracting a diverse audience. The strategic focus is on expanding into new regions like Eastern Europe and Southeast Asia to build a global darts community. Efforts are being made to make the sport accessible worldwide and ensure that players from different countries have opportunities to compete at the highest level.
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