Exploring the Impact of Global Attention on Darts and Media Coverage

4.8 million people tuned in to watch the 2023/24 World Darts Championship final between Luke Littler and Luke Humphries across Sky Sports' channels - a record for a non-football broadcast on the UK pay-TV network. Since then, Premier League Darts' has also seen increased interest and a spike in viewers as fans tune in to see 16-year-old sensation Littler's matches. The man making sure the sport capitalises on this wave in interest is PDC CEO Matt Porter, so we invited him on the podcast to discuss the booming business of darts.

Talking points:

• Porter's journey to PDC CEO (1:04)
• Professionalising darts (3:13)
• Luke Littler and the 2023/24 World Darts Championship (15:50)
• Reaching new audiences and changing times (26:34)