Kiss My Aesthetic Podcast 188. BINGOALS & Cultural Branding with Palu Malerba
Nov 12, 2024
39:12
Ready to make your brand POP? Join Michelle and current BINGOALS participant Palu Malerba as they dive into the culturally infused branding and design, the importance of specialization, and tips on designing packaging that tells a story. Palu is a young entrepreneur from Argentina and the founder of CreativeWise, a packaging design agency for brands in the CPG industry. Having lived as a digital nomad for over eight years, Palu's deep appreciation for the unique aspects of various cultures has profoundly influenced her business, driving her to collaborate with clients worldwide and making culturally inspired design the guiding star of CreativeWise. Now, she helps businesses highlight the uniqueness of their products' cultural backgrounds through beautiful, impactful design. ------------------------ In today's episode, we cover the following:
- Takeaways from BINGOALS and working 1:1 with Michelle
- CreativeWise's offering
- The power of specialization
- Culturally-informed branding and design
- How being a multicultural business owner is a huge advantage
- Working culture differences around the world
- Attracting clients from different cultures
- Brand differentiation around the world
- Cultural appreciation vs. cultural appropriation
- The decline of artisans in America