On this LIFTS podcast, Escape Fitness CEO, Matthew Januszek and Mo Iqbal, Founder & CEO of SweatWorks are joined by guests, Austin Cohen,  Founder and CEO, FlexIt and Justin Turetsky, part of the founding team and COO, FlexIt

This episode dives into the personalization and data-led fitness experiences taking New York City by storm! This fast-paced debate explores the ethics and safety of genetically modified foods and dissects the evolving dynamics of authenticity and pragmatism in marketing and influencer engagement. The session wraps up with a passionate conversation on the pursuit of excellence and the game-changing impact of surrounding oneself with exceptional people.

Key topics discussed include:

• Fitness trends driving sector growth in NYC.
• Consumer willingness to pay a premium for personalization.
• Trends with staying power versus fads.
• Genetically modified food – new trend or clever marketing of age-old processes?
• NYC culture and its effect on consumer food choices.
• Is influencer and social media marketing still a powerful tool?
• The power of authenticity.
• Entrepreneurship: the pursuit of excellence.

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0:00       Intro

3:35       Fitness trends in NYC, including premium offerings and high-end experiences.

7:01       Upward trend in consumer willingness to pay a premium for personalization

11:29    Trends with staying power versus fads

13:07    Genetically modified food – new trend or clever marketing of age-old process?

21:53    NYC culture and its effect on food choices     

23:13    Is influencer and social media marketing still prevalent and relevant?

27:00    The power of authenticity

29:47    Entrepreneurship, product development and market execution