The Panel Should you still build in public? Peldi (Balsamiq) and Jay Clouse (Creator Science)
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Feb 21, 2025 
Join Peldi, the founder of Balsamiq Mockups, a pioneer in transparent business practices, and Jay Clouse, creator of Creator Science, who shares innovative insights on building communities for creators. They explore the evolution of 'building in public' since 2007, discussing the pitfalls of oversharing and the allure of authenticity. Peldi discusses his commitment to transparency, including sharing revenue numbers, while Jay offers practical strategies for fostering genuine community connections and mentorship in the creative space.
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Balsamiq's Early Build in Public Success
- Peldi, founder of Balsamiq, initially blogged about his journey as a solo founder in 2007.
- This unintentional "build in public" strategy attracted customers and media attention, landing Balsamiq in the New York Times.
Vulnerability in Building in Public
- Sharing work-in-progress can invite unwanted feedback, especially for creators who view their work as art.
- Building in public can feel vulnerable, making creators hesitant to seek input.
Build in Public vs. Brag in Public
- Build in public has shifted from genuine conversation to self-promotion.
- This "brag in public" approach limits engagement and feedback from the audience.