The Panel
Should you still build in public? Peldi (Balsamiq) and Jay Clouse (Creator Science)
Feb 21, 2025
Join Peldi, the founder of Balsamiq Mockups, a pioneer in transparent business practices, and Jay Clouse, creator of Creator Science, who shares innovative insights on building communities for creators. They explore the evolution of 'building in public' since 2007, discussing the pitfalls of oversharing and the allure of authenticity. Peldi discusses his commitment to transparency, including sharing revenue numbers, while Jay offers practical strategies for fostering genuine community connections and mentorship in the creative space.
01:00:10
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Quick takeaways
- Building in public has transformed from authentic storytelling into a trend often characterized by vanity and self-promotion.
- Peldi emphasizes the importance of giving back to the community by sharing tools and experiences to foster collaboration and validation.
Deep dives
The Evolution of Building in Public
Building in public has evolved significantly since its inception, with founders like Peldi reflecting on their early experiences and how the practice is perceived today. Initially embraced for authentic storytelling, it has shifted towards a trend where transparency sometimes leans into vanity, as many share revenue numbers more for accolades than genuine engagement. Peldi recounts how blogging about their journey helped attract an audience that valued the narrative behind the product, which ultimately contributed to the company's visibility and success. The conversation highlights a desire to return to the core values of building in public, focusing on storytelling and collaboration rather than mere marketing self-promotion.
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