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How Topical Relevancy Can Boost Your Ranking | Ep. #176

Jan 23, 2017

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In Episode #176, Eric and Neil discuss how topical relevancy can boost your ranking. It’s important to know how your keywords and content work against and for you through Google’s ranking systems. Tune in to know how to master topical relevancy and how checking your competitors’ work can help you climb to a better rank.

Time Stamped Show Notes:

00:27 - Today’s topic: How Topical Relevancy Can Boost Your Ranking
00:34 – Topical relevancy allows the small guys to compete with the big guys
- 00:49 – Neil explains how Google ranks websites according to SEO relevancy
01:16 – SingleGrain ranks for marketing related keywords
- 01:43 – Google can’t seem to find the right keywords for Growth Everywhere which describes the stories of entrepreneurs
02:20 – It is important to have strong topical relevancy when starting your website
03:03 – Focus on a specific topic
03:35 – Being the best on one topic is what topical relevancy is about
04:20 – Market muse suggests all the phrases and terms that you should be using with your website if you want to be topically relevant
04:39 – Check similar websites in your space using SEMrush and Ahrefs Tool
04:55 – FamousBirthdays.com is about celebrity birthdays, is focused on just one topic, and drives millions of visitors
05:10 – “Always look at your competition”
05:25 – That’s it for today’s episode!

3 Key Points:

Google will most likely rank a website that is SEO focused higher than the one that is marketing focused.
Focus on a specific topic—being the best on one topic is what topical relevancy is all about.
Always look at your competition—check the topics they are using and monitor their ranking.