INTERVIEW: Ellen Sellers, Ione Jamison & Melissa Butler Talk Target Boycott; DEI Rollback, 'Buycott' + More

Join Melissa Butler, founder of The Lip Bar, and Ellen Sellers, co-founder of Rucker Roots, as they dive into the Target boycott sparked by DEI rollbacks. They discuss the importance of community support for Black-owned brands and the challenges they face in retail. The conversation highlights navigating corporate diversity initiatives, the complexities of boycotts, and the need for intentional shopping to uplift Black entrepreneurship. Their insights shed light on the impact of consumer choices in fostering economic empowerment.