Navigating Retail Challenges for Black-Owned Brands

This chapter explores the journey of Rucker Roots, a natural hair care brand, as it strives to gain recognition and secure retail placements amidst challenges such as boycotts and financial hurdles. The discussion highlights the need for commitment to diversity, equity, and inclusion within retail environments and the importance of supporting local businesses to foster economic empowerment. As the speakers reflect on their experiences as Black entrepreneurs, they emphasize the significant impact of consumer spending on the sustainability of Black-owned brands.