The My Wife Quit Her Job Podcast With Steve Chou 602: How I’m Using AI To Grow My Store And Courses In Unexpected Ways
Aug 13, 2025
Discover innovative ways to leverage AI to supercharge your e-commerce and courses. Learn about sneaky-smart tactics for boosting sales, speeding up content creation, and unexpected strategies for scaling your online presence. The discussion dives into the role of AI in customer service, highlighting the balance between automation and human interaction. Additionally, unpack the hidden costs of running an online business and gain insights into integrating AI for enhanced efficiency. Perfect for entrepreneurs looking to elevate their game!
AI Snips
Chapters
Transcript
Episode notes
Populate 'Bought With' Using FP-Growth
- Use association mining to show “frequently bought together” products on every SKU to increase add-on sales.
- Run FP-Growth on historical orders and store results so product pages always display relevant pairings.
Combine Purchase Data With Image Similarity
- AI can generate image embeddings to find visually similar products and fill gaps where purchase data is thin.
- Combining purchase-based and visual similarity prevents empty recommendation widgets for niche SKUs.
Precompute Recommendations, Don't Compute Live
- When add-to-cart popups underperform, populate them with a mix of frequently bought items and AI-similar products.
- Precompute recommendations on product add/update and schedule weekly recomputes to avoid real-time load.