The Art of Selling Online Courses How Dr. Weeks Hit 6 Figures In His Online Course Business Using The Product Splintering Strategy
Dr. Shannon Weeks is the founder behind qahomestudy.com which sells Quintessential Applications, a clinical protocol taught by Dr. Schmitt and Dr. McCord, an online course that supports physicians from every discipline to help their patients heal faster.
Dr. Weeks is a board-certified, primary care physician who earned his medical degree from the National College of Natural Medicine in Portland, Oregon. He is also board certified in Applied Kinesiology. Dr Weeks believes in treating the whole patient and focusing on the cause of the illness, whether it is structural, nutritional, or emotional. His goal is to help free patients from the burden of present or previous health conditions and to prevent future illness.
In this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, Dr. Shannon shares about how Quintessential Applications came into existence, and we get a walkthrough of how he transformed conventional medical training by giving doctors the chance to improve their craft at their own pace, in their own time, simply by offering valuable and proven information in the form of an online course.
We also talk about running launches, his tripwire funnel, how he gets traffic, how he converts and positions the Quintessential Applications course as a premium offer.
What You’ll Learn In Today’s Video:
◉How to market and position your course to a niche audience
◉How tripwire funnels work and how you can implement them yourself
◉How to answer to your customers’ objections in your funnel and copy
◉How to connect your offers in a way that makes sense to your customer
◉What is product splintering and why it matters to online course creators
◉Where a webinar fits in a sales funnel for an online course
◉How to experiment with different pricing strategies
◉What makes promotions a sustainable business strategy for online courses