LEADING BRANDS® — Wavebreak Podcast Scaling Lovevery to $200+ Million/Year with President Rod Morris
Apr 10, 2023
Rod Morris, Cofounder and President of Lovevery, shares the inspiring journey of his company, which has skyrocketed to over $200 million in annual revenue. He discusses their unique subscription-based learning programs designed for child development and how customer-centric strategies fuel their growth. Rod reveals innovative marketing tactics, including influencer collaborations, and insights on navigating economic challenges without raising prices. He emphasizes the company's focus on authentic relationships and product co-creation to enhance the user experience.
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Origin Story of Lovevery
- Jessica's experience as a new parent sparked Lovevery's creation after realizing brain development needs were underserved.
- She researched child development and crafted her own products before partnering with Rod to build a business.
Prioritize Customer Obsession
- Keep your customer and their specific needs foremost while scaling your company.
- Avoid basic marketing; focus on valuable content and continuous product improvement.
Influencer Marketing with Authenticity
- Lovevery works directly with influencers by sending free products, not paying for posts.
- They closely manage and reuse influencer-generated content as authentic creative for ads.