Negotiate Anything Mastering the Art of Storytelling: Insights from John Moore, the LinkedIn Communication Guru
Nov 27, 2023
John Moore, senior representative of Techbank, shares insights on the power of storytelling in communication. Topics include crafting engaging stories, the importance of the hook, incorporating humor, social proof, and personality to build credibility. Learn how storytelling can drive success in negotiations and create memorable connections.
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Hook → Steps → Resolution
- Start your story with a clear hook that names the audience problem and promises a solution.
- Then give step-by-step actions and end with a resolution and call to action.
Color Makes You Noticeable
- Storytelling makes content stand out from homogenized, bullet-style messaging.
- Adding 'color' and flavor draws attention without becoming long-form writing.
Create A Repeatable Outreach System
- Build a repeatable system for posting and commenting so storytelling scales.
- Spend focused time adding real value in comments to drive people to your page.