Media Training Podcast What are key messages in the media?
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Apr 12, 2024 Discover the art of crafting effective key messages for interviews, focusing on clarity and engagement. Explore innovative strategies like the 'running for mayor' approach to connect with audiences. Dive into the challenges facing the water industry, highlighting the need for public welfare over profits. Delve into the pressing impact of AI on society, shedding light on issues like racism and employment discrimination. Learn the importance of impactful communication in navigating these complex topics.
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What to Avoid in Key Messages
- Avoid excessive detail like phone numbers and complex technical info in key messages.
- Do not repeat your business name excessively, use simple language and avoid sales pitches or off-topic info.
Preparing Key Messages Like Campaigns
- Prepare key messages like running for mayor: focus on 2-3 campaign issues relevant to your audience.
- Think "what's in it for me" from your audience perspective to make messages engaging and motivating.
Audience-Centric Key Messages
- Key messages must focus on the audience's needs and relevance, not on appealing to everyone.
- Narrow targeting to a specific audience subset is effective and acceptable for key messages.