Balancing Privacy and Purpose in the Family’s Public Relations Strategy with Kristen Oliveri

Today, I am pleased to welcome Kristen Oliveri, editor of Crain Currency, a family office publication for families managing wealth and legacies. Kristen has built a successful journalistic career in the wealth-management and family-office space by creating exciting content, establishing business connections, and curating high-touch, content-driven events. Prior to Crain Currency, she held a number of content and editorial roles, including Director of the Family Office Institute and Content Director of the Family Office Network at Institutional Investor.

Family offices and the media are not exactly a match made in heaven. Kristen leans on her ample experience over the past couple of decades, to describe how enterprise families and family offices have managed public relations and their interactions with the media, especially given the natural tension between their significant presence in and impact on their communities and their desire for privacy and discretion.

With younger family members starting to play a role in multigenerational family enterprises, attitudes to the media are changing and so is the family’s tolerance for their presence in the public eye. Kristen shares her views on how families’ preferences and interactions with the public have evolved in recent years.

Kristen has had great success working with families and helping them share their stories in a fair, nuanced, and complete way, without betraying the privacy and safety of their individual family members. She offers her advice and suggestions for enterprise families who are either being thrust into the public discourse by exogenous factors or are considering a more proactive stance toward their public image – or even intentionally developing a family brand.

Kristen also has some tips and suggestions for the reporters and media outlets who are increasingly focusing their attention on multigenerational families and their enterprises, philanthropies, and family offices. She provides practical advice to journalists looking to cover enterprise families and their impact on society, the economy, and the world.

Enjoy this informative conversation with one of the best recognized and prolific journalists in the family office and family wealth space.