The Foundr Podcast with Nathan Chan 402: Earning $30M per Year from Temporary Tattoos with Tyler Handley of Inkbox
Tyler Handley and his brother started Inkbox to discover if they could make temporary tattoos better. After a research trip to Panama, a successful Kickstarter campaign, lots of chemistry, and 7 years of brand-building, Inkbox has become standard for semi-permanent tattoos generating $30M in revenue per year. Recently, Bic acquired the brand for $65M, which will help bring Inkbox to an international market and beyond.
Listen to Tyler and Nathan discuss:
- How Inkbox started from $10K that a friend inherited
- Visiting Panamanian tribes who use fruit die in ceremonial body art
- Why they hired a chemist to extract a molecule
- The dynamic of working with his brother Braden
- How they raised $1.2M through a Kickstarter campaign
- Adding the tattoo customization and working with 650 different artists to create designs
- Collaborations with BTS, Post Malone, and poet Rupi Kaur
- And much more direct-to-consumer startup advice…
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