The Game with Alex Hormozi Part 6: Downsell Offers | $100M Money Models Audiobook | Ep 943
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Aug 19, 2025 Discover the art of downselling with innovative strategies to turn declines into sales. Learn how to adjust prices and modify products to keep customers engaged. Gain insights into the challenges of scaling a business and why growth can amplify existing problems. Alex shares valuable lessons on reinforcing systems to ensure success and sustainability. Tune in for practical tips that can help you enhance your customer relationships and boost profits.
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Never Discount The Same Thing
- Do not lower the price of the same product just to close a sale because it destroys trust and devalues future pricing.
- Offer a different, cheaper option instead of discounting the original to preserve credibility and relationships.
Car Salesman Lost Trust By Slashing Price
- Alex shares a car-salesman story where repeated price cuts on insurance destroyed trust and nearly lost the car sale.
- The experience taught him never to reduce the same product's price in the moment.
Use Payment Plan Downsells First
- Offer payment plans that shift cost from upfront to scheduled payments to capture buyers who can't pay now.
- Present full price first, then offer a prepaid discount to make financing feel like a worse option.
