EP 550: Attentive Raises $150K in Portugal to Solve Sales Problem with CEO Daniel Araujo

Daniel Araujo. He's the CEO at Attentive.US – a competitive intelligence platform that gives real-time information to teams that use SalesForce, Hubspot, Pipedrive or Full Contact. He's the next Googler, loves data visualization and all things technology.

Famous Five:

• Favorite Book? – Peak
• What CEO do you follow? – Jeff Bezos
• Favorite online tool? — HubSpot
• Do you get 8 hours of sleep?— Roughly
• If you could let your 20-year old self, know one thing, what would it be? – Daniel would tell himself to learn as fast as he can

Time Stamped Show Notes:

• 01:42 – Nathan introduces Daniel to the show
• 02:10 – Attentive is a SaaS platform that integrates with CRMs
• • 02:20 – Attentive alway looks for information and updates in real-time
• 02:42 – Attentive offers monthly subscriptions and an additional setup fee for clients who want to use other CRMs
• 03:03 – Average customer pay per month
• 03:16 – The integration is a one-time fee and will depend on the client's preferences
• 03:55 – Attentive does track every person that is in your pipeline
• • 04:40 – Every behavior of a lead notifies the user
• 05:00 – Daniel shares what their setup looks like
• • 05:09 – The information that needs to be filled out for the setup are on the website
• 05:44 – There are clients who will give a list of companies they want to track
• 06:21 – Number of paying customers monthly
• • 06:37 – Attentive just launched a new interface
• 07:00 – MRR
• 07:08 – Team size is 5 which includes a newly hired Head of Growth
• 08:00 – Attentive has raised $150K
• • 08:12 – The first $100K was from a big VC in Portugal and the rest is from an advisor round
  • 08:50 – There are key people who are helping build Attentive
  • 09:00 – Initially, it was convertible note but everything is converted to equity now
  • 09:19 – The valuation conversation with an Angel investor
• 10:05 – Daniel shares how he started raising Attentive's capital
• • 10:28 – There are still people who are using Attentive's Slack bot for free
  • 10:38 – The investors believe that Attentive could grow
  • 10:58 – 10% of the company is for the investors, the rest belongs to the 3 founders of Attentive
  • 11:17 – Daniel shares how the 3 founders split the rest of the company
• 11:40 – Daniel wants to move Attentive to the US because they want to compete in that market
• 12:10 – Daniel will focus on having an MRR of $5-10K before raising another round
• 12:40 – Valuation for Series A will depend on the metrics
• 13:50 – Attentive is trying to get on the Boulder acceleration program
• 15:20 – The Famous Five

3 Key Points:

• Believe in your product so that other people, too, will believe in it.
• Deciding the valuation for another raising depends on the MRR or the metrics.
• Learn as FAST as you can.

Resources Mentioned:

• Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments
• Drip – Nathan uses Drip's email automation platform and visual campaign builder to build his sales funnel
• Toptal – Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn't have to hire a co-founder due to the quality of Toptal
• Host Gator – The site Nathan uses to buy his domain names and hosting for the cheapest price possible.
• Audible – Nathan uses Audible when he's driving from Austin to San Antonio (1.5-hour drive) to listen to audio books.
• The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
• Jamf – Jamf helped Nathan keep his Macbook Air 11" secure even when he left it in the airplane's back seat pocket
• Show Notes provided by Mallard Creatives