Panel Discussion on Data-Driven Customer Growth: Navigating Digital Transformation Through Insightful Customer Journeys

Nitzan Shaer, Kyle Augustus Kolich, Rachel Obstler, and Debbie Braney discuss data-driven customer growth, cultural change, and strategic decision-making. They explore the importance of understanding customer problems through digital analytics and behavioral data. They also highlight the differences between B2C and B2B customers, the power of qualitative data, and the challenges of democratizing data within organizations. Additionally, they touch on the changing role of product managers and the potential of AI in accelerating product development.