Panel Discussion on Data-Driven Customer Growth: Navigating Digital Transformation Through Insightful Customer Journeys
The Product Podcast
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Understanding the Differences Between B2C and B2B Customers and the Role of Generative AI
Exploring the differences in priorities and metrics between B2C and B2B customers, including individual-level metrics for B2C and organization-level metrics for B2B. The chapter also discusses the role of generative AI in gathering insights and the challenge of collecting data with low website traffic.
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