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In this "Lessons" episode, we dive deep into the modern art of cerebral selling with David Priemer, CEO of Cerebral Selling. Discover the key components: messaging, discovery, objection handling, negotiation, and leadership. Learn how empathy, science-based tactics, and mindful execution can help you connect with customers and drive sales success.

Cerebral Selling Fundamentals: David outlines the critical components of cerebral selling and emphasizes the importance of not just content but also the delivery mechanism and retention of knowledge in sales training.

Empathy in Sales: Understanding the customer’s perspective and language is vital. David stresses that customers care about their own problems more than your products.

Holistic Approach: David highlights the interconnectedness of messaging, discovery, objection handling, and negotiation, emphasizing that sales is a fluid conversation rather than a linear process.

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