Seth Sternberg, CEO of Honor, and care professional Samantha Ludwig dive into the world of elder care. They discuss the importance of matching caregivers with clients to enhance satisfaction. The duo shares insights on the vital role of personal connections and communication in caregiving. They explore innovative technologies that improve interaction between caregivers and families. Seth and Samantha also highlight the preference for in-home care over assisted living, shedding light on the complexities families face in decision-making and the challenges caregivers encounter daily.
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insights INSIGHT
Honor's Origin
Seth Sternberg's motivation for starting Honor stemmed from a personal experience with his aging mother.
He realized the difficulty of ensuring her continued independence at home and the lack of adequate solutions.
insights INSIGHT
Respect for Care Pros
Honor prioritizes trust and respect for its care professionals, recognizing their undervalued role.
They call them "Care Pros" to address feelings of disrespect often experienced in the industry.
insights INSIGHT
Trust and Vetting
Trust is crucial in home care, especially given the intimate nature of the services provided.
Honor ensures all Care Pros are W-2 employees, emphasizing vetting and training.
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This is the next cycle (Q1 2020) of Hustlin' Tech, a podcast series (from the a16z Podcast) about technology platforms that create opportunities for people. Recorded right before the coronavirus pandemic, these next 3 episodes touch on many things that are top of mind right now: from the profession of nursing; to taking care of the elderly; to fighting bureaucracy to get money and time back (and to get help delaying utility bills and rent payments that are eligible for an extension or waiver of late fees due to the coronavirus crisis).
Episode #5, “The Hustler’s Guide to Taking Care of Old Folks” features:
Seth Sternberg, CEO and co-founder of Honor, a home care company and national network of local home care agencies that brings high-touch, personalized care to elders while also scaling workforce management; matching special needs, skills, and unique demands; and offering tools that help caregivers with jobs and more.
Samantha Ludwig, a care professional who has always had a job thanks to Honor (and who journeyed from abroad as a foreign nurse);
...both interviewed by Ben Horowitz and Shaka Senghor.
You can find the first cycle of this series (Q4 2019) -- including more about the what and the why -- here.
Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures.
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