How To Get Executive Buy-in for SEO

00:25: Welcome Nick Lafferty, Head of Growth Marketing at Loom

00:51: Important pre-executive pitch steps to ensure it’s received well

6:23: What to do in your first 30 days at an organization

9:27: How to execute a pitch to your executive team

12:14: Scale-back on projections, keep it realistic

15:01: How to deal with push back, unrealistic time expectations

17:29: Common mistakes when failing to get buy-in

20:12: How to execute after making the pitch

24:17: How to overcome obstacles within an organization

26:24: Is SEO education necessary pre-pitch?

29:00: Final tips, tactics, and recommendations

32:18: Using domain authority to give time expectations