Mary Beth Walker - Scaling AI Adoption Through Partner Enablement

In this episode, we sit down with Mary Beth Walker, VP & Global Head of Partner Experience and Enablement at HP, to explore how one of the world’s largest tech companies is turning curiosity into capability across its channel.
Mary Beth shares how HP is approaching AI not just as a tool, but as a cultural shift, rewiring how partner teams think, work, and deliver value.

We unpack HP’s AI masterclass, the lessons transferred from its sustainability success via the Amplify Impact program, and why “winning the hearts and minds of partner reps” is now a competitive advantage.

In this episode, you’ll learn:
- How HP is embedding AI into its global partner enablement strategy
- Why culture change, not compliance, is the foundation of adoption
- The three-step messaging framework HP uses to help partners believe in AI
- The traits HP now prioritises when hiring for the AI-powered future
- How reverse mentorship and generational collaboration are shaping HP’s partner model

This is a must-listen for channel leaders navigating the AI era and looking to drive enablement that sticks.

Connect with Mary Beth: https://www.linkedin.com/in/mary-beth-walker-a276b2184/

_________________________

Learn more about Channext 👇

https://channext.com/

Watch on YouTube ►

https://www.youtube.com/@channext

#channelmarketing #channelpartners