
ETF Prime Innovation in ETFs: From Crypto to Autocallables
Oct 21, 2025
David Mann, Head of ETF Product & Capital Markets at Franklin Templeton, discusses the remarkable growth of their ETF lineup and explores innovative multi-share classes. He delves into the increasing role of crypto in ETFs and highlights top-performing funds. Joining him is Matt Kaufman, Head of ETFs at Calamos, who introduces the industry’s first autocallable ETF, explaining its structure, income sources, and investment strategies. They touch on market trends, risk factors, and the importance of investor education in navigating new products.
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Three-Pillar ETF Growth Strategy
- Franklin Templeton scaled from ~$30B to $50B in ETFs by leveraging smart-beta, passive, and active pillars.
- They prioritize bringing flagship active capabilities into ETF form to meet varied investor demand.
Why Active ETFs Are Winning
- Active ETFs have captured significant flows as investors reward performance and transparency.
- Regulatory changes equalizing active ETFs with other ETFs boosted institutional comfort and adoption.
Build ETFs From Existing Capabilities
- Match product launches to firm capability and client demand, not fads.
- Lean on experienced teams and co-develop index solutions with clients when appropriate.


