22. Why You Should Build a Personal Brand at Work

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Book Website: https://www.masteryourfirstjob.com/

In this conversation, Jacob Karnes discusses the importance of building a personal brand, especially for first-time employees and young professionals. He explains that a personal brand is a distinct identity and perception that others have of you. Jacob provides a three-step process for building a personal brand: discover your brand, refine your brand, and represent your brand. He emphasizes the need for intentionality and accountability in building and maintaining a personal brand. Jacob also highlights the role of employers in helping young employees develop their personal brands.

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Chapters

00:00 Introduction to Jacob's book and the importance of personal branding 14:58 Building a personal brand vs. building a company brand 16:38 The importance of personal branding for first-time employees and young professionals 18:01 The three-step process for building a personal brand: discover, refine, represent 24:03 How employers can help young employees build their personal brands 27:31 Did Jacob build a personal brand in his first job?