Principles of Brand Growth (English) – Jenni Romaniuk, Ehrenberg-Bass Institute

Evidence based marketing and how to build distinctive brand assets

https://www.marketingscience.info/

How Brands Grow – Byron Sharp

https://www.amazon.de/How-Brands-Grow-What-Marketers/dp/0195573560/ref=sr_1_1?keywords=how+brands+grow&qid=1660824396&sprefix=how+brands+grow%2Caps%2C658&sr=8-1

How Brands Grow Part 2 – Byron Sharp & Jenni Romaniuk

https://www.amazon.de/How-Brands-Grow-Emerging-Services/dp/0195596269/ref=pd_bxgy_img_sccl_1/262-1655065-4474568?pd_rd_w=yFHga&content-id=amzn1.sym.d73f5cbf-8a37-4392-ae93-64a1b1ea1887&pf_rd_p=d73f5cbf-8a37-4392-ae93-64a1b1ea1887&pf_rd_r=D13RTXCJMD9R5J0K2380&pd_rd_wg=uv8ur&pd_rd_r=e4b03acc-6880-471f-ab0d-c1aee48ef8fe&pd_rd_i=0195596269&psc=1

Building Distinctive Assets – Jenni Romaniuk

https://www.amazon.de/Building-Distinctive-Brand-Assets-Romaniuk/dp/0190311509/ref=pd_bxgy_img_sccl_2/262-1655065-4474568?pd_rd_w=UGmFI&content-id=amzn1.sym.d73f5cbf-8a37-4392-ae93-64a1b1ea1887&pf_rd_p=d73f5cbf-8a37-4392-ae93-64a1b1ea1887&pf_rd_r=CBZC6S319YCJD2P4B96X&pd_rd_wg=l10Ke&pd_rd_r=01aebe97-1bb6-4485-89b7-358b9c3df893&pd_rd_i=0190311509&psc=1