With the fast-paced business environment and competition, there is a constant race to create a long-lasting brand relevance. In that attempt, companies end up overthinking, trying to replicate or overpower their competition. The need is to understand the power of their products or services and leverage it for the audiences accordingly.
Today’s guest, Soon Yu, an award-winning author, speaks about creating brand relevance with existing product innovation and ethical delivery promises. He has written the book “Iconic Advantage: Don’t Chase the New, Innovate the Old.” The Forbes contributor who has also been featured in the Wall Street Journal and New York Times is soon coming with his second book, titled “Friction”.
The Brand Called You