The Law Entrepreneur 424. What's Wrong With Your Marketing?
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In this episode, Sam Mollaei, Esq. and Neil Tyra, Esq. break down why your marketing might not be hitting the mark with insights on how to transform it into a true growth engine.
Key Takeaways from Sam and Neil:
1. Not Running Ads to Generate Qualified Leads
Relying on organic reach limits growth, while paid ads on platforms like Google and Facebook provide a scalable and trackable way to generate leads.
This strategy gives you control over your reach and results, allowing for optimization without depending on unpredictable algorithms.
2. Over-Relying on Marketing Companies
Fully outsourcing marketing can lead to misaligned campaigns, as agencies may overlook key audience nuances.
Engaging in the marketing process helps ensure campaigns align with your brand and objectives.
3. Not Qualifying Your Leads Effectively
Failing to qualify leads can strain resources and lower conversion rates.
Screening questions and AI tools can filter out lower-quality leads, allowing you to focus on those with the highest potential.
4. Failing to Use Dedicated Virtual Intakers
Without a CRM and dedicated virtual intake specialists, valuable follow-ups can slip through the cracks, leading to missed opportunities.
Hiring virtual intakers ensures inquiries are managed promptly, improving conversion rates and saving you time.
5. Not Speaking in Your Client’s Problem Language
Focusing on credentials can disconnect you from potential clients who seek solutions.
Addressing specific pain points and demonstrating how you can help builds trust and fosters stronger connections.
"Let me be very explicit: in your marketing, don’t talk too much about yourself…80% should be about your clients and their problems, and then 20% about you." — Sam Mollaei
"A lot of attorneys have a mindset that says an intake specialist is a ‘salesy, sleazy salesperson’ type of position, and they don’t want their firm to be known for that, when in fact, it’s 100% the opposite." — Neil Tyra
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