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HBR On Strategy
What It Takes to Thrive During a Crisis
Dec 25, 2024
Keith Ferrazzi, founder of Ferrazzi Greenlight and author of "Competing in the New World of Work," shares insights from his extensive survey of executives on how some companies excelled during the COVID-19 pandemic. He talks about the vital role of radical adaptability and resilience. The discussion includes enhancing team connection through regular check-ins, the emergence of flexible workforce dynamics, and the benefits of asynchronous collaboration for innovation. Ferrazzi emphasizes that clear organizational purpose is key to empowering teams.
23:43
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Quick takeaways
- Emphasizing radical adaptability, organizations must cultivate resilience as a proactive practice to thrive in volatile environments.
- Prioritizing team dynamics and psychological safety through open communication enhances collective resilience and drives overall performance during crises.
Deep dives
The Importance of Radical Adaptability
Radical adaptability is essential for organizations to navigate extreme volatility, as revealed by research involving over 2,000 executives during the COVID-19 pandemic. Many companies that previously embraced a culture of adaptability were able to thrive, while others struggled due to a lack of preparedness. The concept emphasizes that organizations should cultivate resilience not as a reactive measure, but as a proactive, ingrained practice. By holding on to the agility developed during the pandemic, companies can leverage their experiences to build a more competitive future.
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