34: Benjamin Lamson - Selling things through a product lens and Jobs-to-be-done.

Season 3 of the ProducTea: We spill the tea on how to Go to Market through Product-led Sales and Product-led Growth in B2B and the realities of senior leadership.

Benjamin Lamson had a great exit and no more sleep due to having a baby at home. His insecurities with rising success, how he manages to deal with it day by day, and how Jobs-to-be-done can be brought into an early-stage company.

A great conversation with a sales leader turned product-led growth lover!

Timestamps:

05:00 Are you only a real salesperson if you have a gong at home that you ring after closing a deal?
07:20 Product-led Sales
10:30 Should we give people money for closing contracts in early-stage companies?
14:22 Early-stage hire mistakes in the past
18:00 Everyone becomes more efficient and cross-functional, breaking down those silos, what about big companies?
26:05 What is wrong with our startup scene? Founders accepted valuations that were ridiculous.
33:15 Compassion as a founder towards other entrepreneurs’ loneliness.
38:20 Jobs to be done in startups on a shoestring budget
47:15 Being extremely specific about your ideal customer and applying it to business decisions
49:35 Initial price points for a company offering
54:40 Insecurities and Impostor Syndrome
64:40 AI will impact every product.

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