272: Lessons Learned From 20 Years Running a Sales Outsourcing in Europe

Rick Pizzoli joins Collin Stewart on this episode of the Predictable Revenue podcast to share his top lessons from sales outsourcing in Europe.

Rick is the Founder and CEO of Sales Force Europe, the largest and most established technology business development team in Europe. Highlights include: How Rick got started in sales outsourcing (3:19), how Sales Force Europe helps companies replicate their success in new markets (4:22), how to translate success in one area to a new market or industry (7:20), tips for navigating the diverse European markets (9:55), how to build your launch team for a new market (12:04), an example of how to build your European sales team and who to hire first (14:30), how team structure differs between markets (17:00), what you need to research before breaking into a new market (21:05), how to plan ahead for ramp time (24:20), and how to build brand awareness and trust when you don’t have any local case studies (30:10).