The Town with Matthew Belloni Amazon and James Bond: What Could Go Wrong?
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Feb 24, 2025 
In this engaging discussion, Bloomberg reporter Lucas Shaw sheds light on the surprising deal where the Broccoli family hands over James Bond's creative control to Amazon. They explore the necessity of this move for Amazon and its implications for the franchise's future. Lucas highlights the tension between traditional oversight and corporate ownership as the Bond brand navigates this new path. They also draw intriguing parallels with Disney, considering lessons learned in franchise management. The conversation concludes with a fun take on the box office landscape.
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Amazon's Necessary Move
- Amazon's acquisition of James Bond's creative control was a necessary move.
- The Broccoli family, previous owners, disliked Amazon and hindered their use of the franchise.
Michael G. Wilson's Exit
- Barbara Broccoli's brother, Michael G. Wilson, wanted to exit the Bond franchise due to his age and estate planning.
- This created an opportunity for Amazon to acquire the franchise.
Broccolis' Authorship
- The Broccoli family, despite being "nepo babies," maintained Bond's creative authorship.
- This ensured the franchise's consistency and protected it from over-exploitation.