Amazon Gains Creative Control of James Bond

Amazon's acquisition of MGM included the James Bond franchise, allowing the tech giant to finally take full creative control over this iconic series. Previously, while Amazon held release rights, the Broccoli family maintained significant authority over the franchise, managing everything from casting to the development of storylines for 25 films over 60 years. Tensions arose during negotiations, as Barbara Broccoli, a key figure in Bond's legacy, was reportedly frustrated with Amazon's approach, referring to the films as mere 'content'. This shift marks a significant change in Hollywood dynamics, illustrating the growing influence of major tech companies in an industry historically dominated by creative families.