Amazon and James Bond: What Could Go Wrong?
The Town with Matthew Belloni
00:00
Navigating Franchise Futures: Amazon's Bond Acquisition and Lessons from Disney
This chapter explores Amazon's recent acquisition of the James Bond franchise and its strategic implications for casting and production. It compares this move to Disney's acquisition of Lucasfilm, discussing leadership challenges and speculating on a market-driven approach to casting the new Bond actor.
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