The Game with Alex Hormozi Helping Business Owners Reinvest Into Their Businesses | Ep 956
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Oct 13, 2025 The podcast dives into strategies for converting TikTok traffic into Instagram leads for higher-ticket sales. Alex emphasizes the importance of consistent lead generation through increased content output and optimized CTAs. He discusses the significance of organic growth versus paid ads and the value of learning ad skills personally. Another intriguing topic includes encouraging businesses to share their best secrets to scale B2B offers. Finally, tips for maximizing revenue through various monetization paths for media creators are highlighted.
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Route TikTok Traffic To Instagram DMs
- Use TikTok to drive DMs to your Instagram when selling higher-ticket offers.
- Leverage your existing Instagram DM team to convert those TikTok leads into sales calls.
Increase Posting Frequency And Shorten CTAs
- Post more frequently instead of over-polishing one post per day to increase reach.
- Shorten CTA length (aim ~3 seconds) and rotate lead magnets to avoid audience fatigue and preserve view-through rate.
Mix Direct CTAs With Softer Lead Magnets
- Alternate direct-to-call posts with lighter lead-magnet posts and triage questions.
- Use softer asks and sequential lead magnets to broaden and warm your audience before a sales conversation.