School of Motion Podcast Episode 68: Vox Producer Estelle Caswell
11 snips
Jun 25, 2019 
Estelle Caswell, a talented video producer and motion designer at Vox, is known for her innovative Earworm series that dissects music theory through visual storytelling. In this conversation, she shares her journey from Alabama to LA, revealing her growth in postproduction and animation. Estelle highlights the importance of writing for visuals, emphasizing that storytelling should always drive the visuals. She also discusses the creative challenges of scaling the Earworm series and how she crafts engaging narratives while navigating editorial oversight.
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From Fairhope To Film School
- Estelle left Alabama for Loyola Marymount to start fresh and study film production in Los Angeles. She taught herself After Effects after graduating and privately made edits in high school with Windows Movie Maker.
Learning By Doing On Tough Client Work
- Estelle's first motion-design job was for conservative corporate clients, which forced her to self-teach production skills and client management. She used long project timelines to set artistic challenges and learn through iteration.
Find Visual Evidence First
- Do research archival material and interview experts to find visual evidence that proves your story. Write to concrete visuals instead of covering words with abstract animation.
