
 The Influencer's Edge Podcast with Speaker Paul Ross
 The Influencer's Edge Podcast with Speaker Paul Ross Sales Influence, Hiring Right, and Selling with Substance, With Walter Crosby
 Oct 21, 2025 
 25:25 
Walter Crosby reveals how today’s most effective sales leaders build influence-driven, high-performance teams—without resorting to pressure or outdated tactics.
He shares how to hire strategically, coach sales reps into trusted advisors, and implement value-based selling that creates real, lasting results.
Whether you’re scaling your organization or fine-tuning your leadership approach, Walter’s insights will help you elevate your strategy, strengthen your team, and boost your sales impact with authenticity and authority.
Tune in to hear Walter’s thoughts on:
- How can you use persuasion instead of pressure to create value-based sales conversations that truly resonate?
- What’s the biggest hiring mistake that quietly undermines your team’s influence with buyers?
- How can smart coaching turn average reps into trusted advisors?
- What influence strategies actually work when the market gets tough—and how do you maintain authority under pressure?
- And much, much more!
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