The Thoughtful Entrepreneur 1815 – The Influencer Misconceptions with Jacinta Devlin
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the CEO & Founder of Devlin Consulting LLC, Jacinta Devlin.
Jacinta Devlin is a beacon of guidance for female entrepreneurs, from influencers and direct sellers to photographers and personal coaches. Her mission is to help these ambitious individuals build their brands and bottom lines, leveraging the power of online and social media platforms.Many of Jacinta's clients approach her with a burning desire to either kickstart or scale their businesses. However, they often find themselves at a crossroads, uncertain of how to craft a strategy or roadmap for their digital footprint.
With her extensive background in network marketing and direct sales, Jacinta is adept at guiding clients who are already in the trenches of product selling or affiliate marketing and are looking to broaden their horizons.
A common aspiration among entrepreneurs is to become an influencer. Jacinta addresses this by clarifying that while she aids in the growth of one's influence and brand, there's no magic formula to bestow the title of 'influencer.' Her approach is bespoke, aligning her strategy and program with the individual's business goals and objectives.
Jacinta tackled the myth that a large following automatically translates into substantial income. She underscored that followers do not necessarily mean revenue. The key lies in conversion and engagement.
Jacinta shed light on the untapped potential of micro-influencers who boast highly engaged audiences. She provided sage advice on how to pitch collaborations with brands, stressing the need to demonstrate how you can help a brand achieve its goals, rather than focusing solely on what you can gain from the partnership.
Key Points from the Episode:
- Jacinta Devlin's work with female entrepreneurs
- Helping entrepreneurs grow or start their businesses
- Focus on building brands and bottom lines using online and social media platforms
- Strategy and roadmap for online presence
- Experience in network marketing and direct sales
- Making someone an influencer
- Misconception about followers and income
- Quality of content and its impact on engagement
About Jacinta Devlin:
Jacinta Devlin is a trailblazer in business coaching, having positively impacted over 50,000 female entrepreneurs in the past 15 years. Serving as CEO, Business Coach, and Growth Strategist, she has propelled businesses, from startups to established brands with revenues up to $25 million, to new heights.
Jacinta's approach, rooted in tangible results, is exemplified by success stories like Sharon, achieving $20k months within 4 months of setting a $100k annual goal, and Christina, earning 6+ figures in 6 months while growing her brand to 50k followers.
Specializing in guiding female entrepreneurs through various business stages, Jacinta adeptly addresses core challenges, offering strategic pathways to enhance profitability.
Her signature 1:1 program, the Business Growth Program, provides entrepreneurs with clarity, direction, and actionable steps for effective business initiation and scaling.
Clients leave her coaching sessions equipped with a clear strategy, the right tools, and the confidence to transition from uncertainty to growth, transforming ideas into implementation under Jacinta's expert guidance.
About Devlin Consulting LLC:
Devlin Consulting LLC, founded by a former direct sales million-dollar team leader and National Sales & Training Director, stands as a prominent business coaching and public speaking entity.
Boasting a proven track record of delivering results, this consultancy brings a unique blend of industry expertise and a dynamic ability to make a substantial impact in both in-person and online public forums.
With years of experience, Devlin Consulting LLC is distinguished by its founder's exceptional skills, making them a sought-after partner for businesses looking to maximize their potential.
Whether as a business coach or public speaker, the consultancy's founder combines valuable industry insights with an impactful communication style, ensuring clients receive guidance that leaves a lasting impression and encourages repeat engagements.
Tweetable Moments:
06:22 - "One of the most common misconceptions is that followers equal dollars. Many clients think they need hundreds of thousands of followers to start making money, but that's not the case at all."
07:30 - "The biggest misconception people are relieved to hear is that you don't have to stress about the follower number. We're more interested in conversion—how many of those people are actually buying from us."
Links Mentioned in this Episode:
Want to learn more? Check out Devlin Consulting LLC website at
Check out Jacinta Devlin on LinkedIn at
https://www.linkedin.com/in/jacintadevlin/
Check out Jacinta Devlin on Facebook at
https://www.facebook.com/jacinta.devlin
Check out Jacinta Devlin on Instagram at
https://www.instagram.com/jacintadevlin_/
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