Crafting Compelling Brand Stories - Part I with Park Howell | The Good Leadership Podcast #121

Park Howell is called The World's Most Industrious Storyteller helping businesses grow by as much as 600% using his three proven storytelling frameworks. He is the host of the popular Business of Story podcast, ranked among the top 10% of downloaded podcasts in the world, which Feedspot named the #1 business storytelling podcast for 2022. He wrote Brand Bewtichery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand, and his latest book, The Narrative for Gym for Business: Introducing the ABT Framework for Business Communication and Messaging. Park is a sought-after international speaker who helps leaders excel through the stories they tell. Park's Books: https://www.amazon.com/stores/author/B09CX52WZY Park's Podcast: https://businessofstory.com/podcast/ - Website and live online programs: http://ims-online.com Blog: https://blog.ims-online.com/ Podcast: https://ims-online.com/podcasts/ LinkedIn: https://www.linkedin.com/in/charlesagood/ Twitter: https://twitter.com/charlesgood99 Chapters:

(00:00) Introduction

(01:14) Tool: The Story Cycle System

(07:32) Tool: The hero's journey

(13:28) Tip: Raise the stakes and understand the audience's emotional wishes

(19:02) Tool: The disruption phase

(21:46) Tool: The ABT framework

(24:08) Tip: Case study: Used car dealership in Canada

(26:39) Tool: ABT framework's ubiquity

(27:21) Conclusion