Revolutionizing Influencer Marketing Models With Adrian Capobianco of BILI

Adrian Capobianco is the CEO and Co-founder of BILI, a platform designed to revolutionize the influencer and social commerce landscape. With over 20 years of experience as an executive in various advertising agencies, Adrian has a rich background in digital, CRM, and media. His expertise in leveraging data analytics and AI has positioned BILI as a pioneer in guaranteeing brand visibility and sales through influencer content.

In this episode…

Could the integration of commerce and social media be the next big frontier for brands and influencers? With the rapid growth of social commerce, influencers are no longer just content creators; they are evolving into powerful drivers of commerce. As social media platforms around the globe adapt to this trend, how is one company positioning itself at the forefront of this transformation?

Adrian Capobianco of BILI (Because I Love It), is capitalizing on this trend by creating a platform that bridges the gap between brands and influencers, focusing on both content and commerce. Adrian shares how BILI helps influencers monetize their audiences by connecting them with brands in a performance-based model. With a database of over 20,000 social media influencers and 400 million impressions in North America, BILI is uniquely designed to encourage sharing and mutual success. Adrian draws inspiration from trends in Asia, where commerce is more integrated into social platforms, to develop strategic initiatives for North America.

In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz welcomes Adrian Capobianco, CEO and Co-founder of BILI, to discuss leveraging influencers for social commerce. He delves into how BILI’s platform operates on a performance basis, ensuring brands only pay for results. Adrian discusses the strategic approach to growing their creator community and brand partnerships, emphasizing the significant shift from content to commerce. They also explore the dynamics of influencer marketing, including the rise of influencer-driven sales and the importance of partnerships in expanding brand reach.