Plain English with Derek Thompson

One Big Question For: Apple, Microsoft, Alphabet, Amazon, Tesla, and Meta

Feb 1, 2022
Shira Ovide, author of the On Tech newsletter from The New York Times, brings her tech expertise to discuss the world's largest tech companies. She reveals why Norway might hold the key to Tesla’s future. Ovide argues that Microsoft is vastly underrated despite its broad gaming portfolio. The conversation highlights how Apple maintains its unique position among giants while questioning the sustainability of Google's advertising dominance. They delve into Amazon's complex global strategy and the essential role of convenience in online shopping.
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INSIGHT

Meta's Duality

  • Meta's corporate power contrasts sharply with its cultural anxiety.
  • It feels like a powerful empire yet displays vulnerability, especially regarding younger demographics.
ANECDOTE

Meta's Rebranding

  • Facebook's rebranding to Meta is unusual for a successful company.
  • It's like an oil company claiming to be a solar energy producer before having the technology.
INSIGHT

Norway's EV Flywheel

  • Norway's EV success stems from zero taxes on electric car purchases and added benefits for EV drivers.
  • This created a flywheel effect, attracting more EV options and boosting sales.
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