All Things Sustainable

CSO Insights: How auto giant General Motors is driving EV adoption

Nov 14, 2025
Cassandra Garber, Chief Sustainability Officer at General Motors, discusses her vital role in leading the company towards a zero-emissions future. She emphasizes GM's commitment to breaking down barriers to electric vehicle adoption, focusing on the 'three Cs': cost, charging infrastructure, and public perception of complexity. Cassandra also shares insights on localizing battery supply, bi-directional charging, and aligning business strategies with sustainability goals. Her personal motivation shines through as she details her journey in the EV space and GM's ambitious sustainability vision.
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INSIGHT

Sustainability Aligned With Business Strategy

  • GM aligns its sustainability and business strategy by prioritizing a profitable, zero-emissions all‑electric future.
  • Reducing Scope 3 (use-of-sold-products) emissions through EV adoption is the company's most material climate lever.
ADVICE

Lock In Renewable Power Now

  • Secure renewable electricity contracts early to lock in supply and price advantages.
  • Invest now in renewables and innovative deals to protect against future scarcity and rising demand.
ANECDOTE

EV Lineup Covers Every Lifestyle

  • GM now offers 14 EV models to meet diverse wallets and lifestyles, from affordable Chevy Bolt to luxury Cadillac Escalade IQ.
  • More than half of GM's EV buyers are new to the brand, helping grow market share and business value.
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