$1,000,000+ Revenue & 418K Subscribers Teaching Davinci Resolve - with Casey Faris
Mar 21, 2024
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Casey Faris shares his journey in teaching DaVinci Resolve to over 418,000 subscribers, making over $1 million. He discusses shifting from LUTs to online courses, effective sales tactics, delegating tasks, and maximizing revenue through Black Friday promotions.
Casey Faris transitioned his YouTube channel into a successful online course business by offering comprehensive tutorials on DaVinci Resolve.
Success in online course creation requires focusing on essential tasks, saying no to non-essential projects, and effective delegation for sustainable growth.
Deep dives
Casey's Journey from YouTube Tutorials to Online Course Business
Casey Farris, a YouTuber and online course creator specializing in teaching video editing in DaVinci Resolve, transitioned his YouTube channel from a fun side project to a full-time business over a decade. With Ground Control dot film, he and his co-founder generated over a million dollars in revenue by offering online courses. Focused on inspiring and empowering creative individuals, Casey's mission involves helping people express themselves through video editing.
The Evolution of Casey's Content Creation
Starting with color grading tutorials that filled a gap in online content, Casey gradually expanded to creating tutorials on DaVinci Resolve, a powerful free video editing software. As his tutorials gained traction, he shifted to offering online courses teaching content creators how to use DaVinci Resolve efficiently without hefty expenses. His early interest in teaching and helping others achieve new skills paved the way for his successful transition to online course creation.
From Personal Projects to Successful Business Strategies
Initially experimenting with color grading LUTs as digital products, Casey later ventured into creating courses like the 'End to End Course' for short film production. Despite initial doubts about selling training content due to YouTube's free resources, the success of his courses revealed new revenue potential and shifted his perspective towards leveraging online courses as a profitable venture.
The Power of Email Promotion and Business Focus
Embracing the role of crafting email promotions and funnel strategies, Casey acknowledges the significance of focusing on essential tasks to avoid burnout. Recognizing the impact of saying no to non-essential projects and delegating tasks effectively, he has streamlined his role in content creation and funnel management, aligning with the principle of providing high-value content while optimizing business strategies for sustainable growth.
Welcome to "The Art of Selling Online Courses" podcast! Today's guest is Casey Faris, from Ground Control who teaches filmmakers how to use editing software DaVinci Resolve, the premier colour grading software used by Hollywood professionals.
With an impressive following of over 418,000 subscribers, Casey has become a leading figure in the digital content creation sphere, sharing his unparalleled expertise and passion for video editing.
For nearly a decade, Casey has been at the forefront of content creation on YouTube, dedicating nine years to teaching, inspiring, and innovating within the editing community. His commitment and exceptional skills have not only garnered a massive audience but have also translated into remarkable success, generating over $1 million in revenue.