Tiny Marketing: Marketing and Sales Systems for Independent Consultants Ep 94: Get Booked Out by Leveraging Gateway Offers
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What if you could transform a low-ticket offer into a high-ticket-client magnet? Join me, Sarah Noel Block, on an exhilarating journey as I break down the secrets of gateway offers in this episode of Tiny Marketing. Learn how these strategic, low-cost offers can be your ticket to a fully-booked calendar. I'll unravel my own story of launching a gateway offer that led to a six-month client booking spree, proving that the right strategy can completely change your business landscape.
Creating effective gateway offers is an art, and I’ll guide you through every brushstroke. From understanding the power of both passive and active lead magnets to crafting offers that tackle what your clients think they need before addressing their real issues, this episode covers everything. We’ll dive into the nitty-gritty of developing a gateway offer that mimics the high-ticket experience, complete with live interactions and actionable takeaways. Plus, discover how personalized Google Doc invitations can add that special touch to your sales process.
To ensure your gateway offers convert like a charm, I reveal the importance of a polished application process and the tools you need for seamless client interactions, like Acuity and Dubsado. Learn about templated communications, effective sales scripts, and creative social media outreach to build a waitlist of eager clients. Finally, we’ll discuss systematizing your process with tiered discounts, bonuses, and templates to keep the momentum going. And don't miss out on our Gateway Offer Challenge starting August 1st—your comprehensive guide to mastering this game-changing strategy!
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Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.
Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!
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