What It Really Takes to Build a Pro Sports League with Jayna Hefford

After years of different women’s hockey leagues trying to find their footing, the PWHL burst onto the scene with sold-out crowds, real momentum, and a model that’s actually working. We sit down with Jayna Hefford — a five-time Olympian, four-time gold medalist, Hockey Hall of Famer, and the PWHL’s Executive Vice President of Hockey Operations. Alongside hosts Billie Jean King, Abby Wambach, and Julie Foudy, we dig into why this league is taking off, what finally clicked behind the scenes, and where the PWHL is headed next.

RSVP to attend the Ally House in San Jose for NWSL Championship week Nov. 21-22 at https://www.ally.com/ally-house-2025

 

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Keep the Party Going:

More on Jayna Hefford: https://jaynahefford.com/

PWHL Schedule: https://www.thepwhl.com/en/schedule

PWHL Takeover Tour: https://www.thepwhl.com/en/takeover-tour-2026

 

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