
Niche Pursuits Podcast: Find Your Next "Niche" Business Idea!
I Grew a SaaS Acquisition from $11k to $40k/mth in 14 Mths
May 15, 2024
Mike Swigunski, a remote worker turned entrepreneur, shares insights on deal-making, pricing strategies, and business acquisition. He discusses acquiring a SaaS business at a discount, optimizing pricing, focusing on lean operations, and outsourcing tasks for efficiency. Key takeaways include understanding seller motivations, testing prices, and enhancing user experience for growth.
55:46
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Quick takeaways
- Understanding seller motivations is crucial for structuring successful deals in business acquisitions.
- Implementing pricing psychology and conversion rate optimization strategies can significantly boost business profits post-acquisition.
Deep dives
Acquiring a Software Business and Maximizing Profitability
When Mike acquired a software business, he utilized strategies to boost profit significantly. Pricing adjustments, conversion rate optimization, and simplifying the checkout process led to a 4X increase in business profit. He also focused on marketing tactics like retargeting traffic and translating the software into multiple languages to tap into different markets.