Episode 145: How should you approach GivingTuesday?

Farra Trompeter, co-director of a nonprofit organization, and Abby Jarvis, Senior Content Marketing Manager, discuss the evolution of GivingTuesday from a small initiative to a global generosity celebration. They highlight innovative fundraising strategies and the diversity of perspectives within the nonprofit sector. The duo delves into effective email tactics, emphasizing engaging subject lines and timing for maximum donor impact. Authentic storytelling and relationship-building are championed as essential for fostering community engagement and enhancing the overall spirit of generosity.