In episode 697, join Rob Walling for a solo adventure where he makes predictions for SaaS in 2024. His predictions focus on Vertical SaaS, emerging markets, the professionalization of No-Code, subscription fatigue, AI and more. At the end of the episode, he evaluates predictions he made over the past 10 years to see if they held up.

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Topics we cover:

1:32 – Opportunity in vertical SaaS
3:48 – SaaS will continue to grow in emerging markets
5:08 – Twitter changes hands in 2024?
6:56 – Subscription fatigue has little impact on adoption of B2B SaaS
8:13 – No-Code and Low-Code will undergo “professionalization”
10:24 – Is it hype, or is it not? How AI will continue to develop this year
14:11 – Will Stripe go public?
17:08 – Revisiting past predictions: SaaS, Twitter, VR, crypto, markets, & gadgets

Links from the Show:

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

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