Your Podcast Strategy Is Backwards - B2B Podcast Producer Ryan Sullivan

You can't create video from text, but starting with video opens up a world of possibilities. From podcasts to YouTube videos, blogs, and more, the potential for repurposing content is endless. However, many business owners rush into podcasting without ensuring their business is ready. The worst thing you can have is a successful podcast with an unsuccessful business. It's crucial to have a solid strategy in place and to know your audience. This podcast with Ryan Sullivan dives deep into the importance of podcast strategy, the roles needed for a successful podcast, and how to effectively manage your content production. Go connect with Ryan! ➡️   / sullybop   Come check out video on easy mode! ➡️ https://videooneasymode.com/ Chapters: 00:00:00 - Introduction 00:00:53 - The Importance of Podcasting for Businesses 00:02:23 - Repurposing Podcast Content 00:02:57 - The Importance of Good Content 00:03:46 - Managing Podcast Production 00:03:46 - YouTube Descriptions vs Show Notes 00:06:00 - Roles in Podcast Production 00:06:18 - The Importance of Show Notes 00:09:25 - Understanding Podcast SEO 00:12:11 - Video on Podcast Platforms 00:15:42 - Choosing the Right Podcast Distribution Platform 00:17:04 - Starting a Podcast as a Business Owner 00:17:25 - Determining the Format and Strategy for Your Podcast 00:20:49 - The Pros and Cons of Guest-Based Podcasts 00:24:04 - Strategies for a Business-Focused Interview Podcast 00:26:12 - The Role of the Interviewer in a Podcast 00:27:09 - Creating a Partnership with Podcast Guests 00:31:18 - Collaborating with Podcast Guests for Promotion 00:32:14 - Setting Expectations with Podcast Guests 00:32:56 - Using a Guest Form for Podcasts 00:33:53 - Predicting the Future of Podcasting 00:35:46 - Favorite Big Podcasts 00:37:06 - Listening to Independent Podcasts 00:38:12 - Turn-offs in Podcast Intros 00:40:44 - Engaging Listeners in the First Seconds of a Podcast 00:43:24 - Ideal Podcast Length 00:46:04 - Contacting Ryan R. Sullivan

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